Our journey began in 2010, when felt maven, creative mind, and founder Renae Bradley opened shop from her home's basement. It quickly became clear that you can't contain a rainbow in 700 square feet, so Renae expanded her felt stitchery—first to a more robust, vibrant e-commerce space, then to our bright, lively brick + mortar store in Plainfield, IL.

We now house wool blends in 90+ colors and ship felt, poms, tools and notions worldwide, to any spot on earth the rainbow touches. Benzie felt has been featured in HGTV Magazine, Better Homes & Gardens magazine, Macy's Flower Show (Chicago), and in the Dreamworks Animation film, Trolls.

We pride ourselves on making beautifully-curated color palettes available to crafters of all skills and imaginations. Whether you're starting with a doodle, a day dream, or a meticulous plan detailed stitch-by-stitch, welcome! We're tickled pink you're here.

About Renae

Welcome to Benzie! I’m so excited to introduce you to our staff, made up of enthusiastic and hard-working women who make this shop come alive. I serve as the Creative Director and CEO; you'll find me taking photos, threading my favorite needle or brainstorming with the team. Outside the shop my husband and three teens keep me laughing and on my toes. 

In 2010, I started selling high quality wool blend felt after I discovered how challenging it was to find this fun and adaptable material for crafting. Now, the Benzie Team and I are thrilled to continue pursuing this mission of making quality and reliable craft supplies available to all. We hope you feel at home in the community and most of all inspired to create!

Meet Our Team

Shipping Specialist

Hi, I’m Courtnye! I’ve been crafting for about ten years, and I’ve been here at Benzie for five years now. I began working for Benzie when Tina and I were filling orders in the tight quarters of Renae’s basement. I’m a versatile crafter, and felt is a perfect match for me because it’s also incredibly versatile! The rainbow of colors here at Benzie is one of my favorite things about working here, and my favorite out of them all is turquoise. On top of the beautiful store and the community of people I work with. They're the best!

Shipping Specialist

My name is Michelle. Like many of my co-workers, I am a crafter who enjoys to dabble and learn to craft in new ways. I’m a mom, so I enjoy using my 25 years of intermittent crafting to do activities with my children and make home-made gifts. Working at Benzie has allowed me to take classes with my daughters and experiment with new fun craft tools, such as die cuts and our miniature hot glue gun. I love to decorate, so I find our White Truffle felt especially pretty because it’s neutrality is perfect for all sorts of Pinterest decor.

Benzie Bash Coordinator

I’m Stephanie! As a versatile crafter and fun-loving person, working at Benzie is a great fit for me. I’ve been crafting since I was a child and to this day, I find joy in the entire process of doing and planning a project from start to finish. Particularly, I enjoy working with our wool roving, and getting inspiration from nature photography; there have even been opportunities here for me to combine these two things by making needle felted mushrooms and wild critters. Creating with a purpose and in a creative community like this one is what makes working here so great!

Operations Enthusiast

Hi! My name is Crystal. Working at Benzie is a joy for so many reasons- the colors and products, opportunities to craft, time to talk with customers, the great team I work with, and the camaraderie of the shop’s culture. Not to mention I am an obsessive crafter! I want all the glittery stuff, such as our sequins, beads and glitter felt; additionally, you’ll find that plenty of my own felt-based crafts use different shades of Benzie’s pinks and corals because I love them ALL! When I’m not at Benzie, most of my time is spent trying new types of crafts, though I specialize in card making, paper crafting, and stitching.

Shipping Specialist

Hello, I’m Emily. The work I get to do at Benzie gives me joy and a lot of new-found appreciation for crafting. It’s a blast to brainstorm color and palette names with my clever and kind co-workers, and the rush of shipping all your fun Benzie packages is a thrill. Prior to working here, I had crafted very little in my life; now, I enjoy working with wool roving and utilizing our adorable needle felting kits. It feels very “Bob Ross” to start with a pile of fluff and end up with a hedgehog or a cactus! If I could, I would take all the ochre and mustard home because I find the colors so lovely, just like staff and environment in which I get to work.